Elon Musk plans to make Twitter more attractive to advertisers: Make Twitter more attractive to users. Musk believes that if Twitter is more attractive to users, then it will be more attractive to advertisers. He has said that he wants to make Twitter a more engaging platform, with more features and functionality. He has also said that he wants to make Twitter a more welcoming platform for all users, including those who have been marginalized or discriminated against.
Improve the targeting of ads. Musk believes that Twitter can do a better job of targeting ads to users who are likely to be interested in them. He has said that he wants to make it easier for advertisers to target their ads to specific demographics, interests, and behaviors.
Make ads more relevant and engaging. Musk believes that ads can be more relevant and engaging if they are tailored to the individual user. He has said that he wants to make it easier for advertisers to create ads that are relevant to the user's interests and that are more likely to be clicked on.
Reduce the number of spam and bot accounts. Musk believes that the number of spam and bot accounts on Twitter is a major problem for advertisers. He has said that he wants to take steps to reduce the number of spam and bot accounts on the platform, which will make it more valuable to advertisers.

It is still too early to say whether Musk's plans to bring advertisers back to Twitter will be successful. However, he has a number of ideas that could make Twitter more attractive to advertisers, and he is committed to making the platform more profitable.

Here are some additional details about Musk's plans:He has said that he wants to make Twitter a more "transparent" platform, so that advertisers know how their ads are being seen and interacted with.
He has also said that he wants to make Twitter a more "creator-friendly" platform, so that creators are more likely to use the platform to promote their work.